DF.ORIGINAL is a story about determination, a thirst for results, and a maximum of forces involved. Everything was like real athletes had: from the first muscle fever to habit, from short-distance running to marathons, from one player to a large team. It all started with one person, one desire to change something in the world of fitness fashion industry, one set, and one sale. And now it is more than a hundred retail stores across the globe, collections-collaborations with famous masters, and world champion clients.
ABOUT DESIGN
Today DF.ORIGINAL mixes vivid prints, textures, and professional fabrics. Our sports and casual clothes are suitable not only for sports masters but also for healthy and active lifestyle fans.
ABOUT YOU
Choosing DF, the girl gets not just clothes for training, but confidence, emotions, energy, willpower, and sexuality created by inspired designers.
OUR creative director
Meet Katerina Danilova, our creative director with cool ideas. Katerina is a master of sports in eurhythmics, so she knows exactly what the perfect sportswear should be. But, alas, the young gymnast had only to dream of it in past. These dreams later led Katerina to create the first set, which so many girls liked that it would be crazy not to create a brand of women's fitness wear, but more on that later.
"To create something really worthy is not so easy, here you have to work hard, damn it!" — this is Katya's motto from the first leggings. In this mode, our inspirer studies non-stop in the best fashion schools in the world: Polimoda — Institute of Business and Design in the field of fashion (Italy); Central Saint Martins — University of the Arts London. Also she does not miss thematic exhibitions: Milano Unica, Ispo Munich, Premiere Vision New York, Premiere Vision Paris, Texworld, Munich Fabric Start.
After custom-made sets, DF.ORIGINAL was born in 2015 for girls who want to feel feminine, sexy and confident during workouts. From the first set until today, these criteria are mission #1 for DF.
